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Gap 01 of 05

The Visibility Gap

Can they find you?

When a pet owner searches 'veterinarian near me' in your area, do you show up on the first page?

We hear this on almost every initial call with practice owners. It’s rarely a reputation problem. It’s the visibility gap.

Pet owners may find another practice before they ever discover yours.

A fawn pug lying on a white shag rug, chin down, waiting.
What it sounds like
“When I search from the clinic, I see us”

Of course. You’re standing inside the practice. Google uses the searcher’s location to rank nearby options, so searching from your office gives you a home-field advantage.

The real question is whether pet owners find you when they search from their homes, workplaces, and neighborhoods across your service area.

What we look at

Measured from outside your building, not guessed.

  • Map rank from the edges of your service area, not just your front door
  • Google Business Profile calls and direction requests, month over month
  • Emergency, urgent care and service-specific searches, not only 'vet near me'

Measured, not guessed

Get your five gaps measured.

Two fields, and we do the rest. You get your five gaps in cost order, with the numbers behind each one.

A strategist runs the checks and reads the results, so it takes a couple of working days. The report is yours to keep, whether or not you ever talk to us.

What we measure

  • Where you rank, across your service area
  • How your reviews compare in your radius
  • What your website says, and to whom
  • Whether someone can actually book you